Total Count of Journals: 6

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Study on Impact Among Consumer Trust on Digital/e-Payment Mode of Transaction for Online Shopping

Author(s): Dr. G. Sundharavadivel & H. Dharani; 

Abstract:

Moving towards an E-world everything except human beings have become digital more than money transaction in person while shopping in traditional way has became online shopping and online payment which is rapidly rising among educated consumers and youngsters. The objective of this study is to find out how secure consumer feel while making digital payments and online...


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Sundharavadivel, G., & Dharani, H., (2017). “Study on Impact Among Consumer Trust on Digital/e-Payment Mode of Transaction for Online Shopping”. International Journal of Advanced Scientific Research & Development (IJASRD), 04 (02/I), [Special Issue – Feb’ 2017], pp. 01 – 10.

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Customer Awareness About Fast Food in Tuticorin District

Author(s): Dr. T. Samson Joe Dhinakaran; 

Abstract:

Now-a-days the customers can visit any Hotels for purchasing Fast food.  But the customer wants to have good quality products. So the quality is Important to any product. Hygienic products are must welcomed by the customer’s because poor quality rotten products affect the health. Another one is the selection of suitable place for Hotels.  In cities establishing ...


Cite this article as:

Dhinakaran, S. J. T., (2017). “Customer Awareness About Fast Food in Tuticorin District”. International Journal of Advanced Scientific Research & Development (IJASRD), 04 (02/I), [Special Issue – Feb’ 2017], pp. 11 – 13.

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Consumer Behavior Towards Online Shopping on Consumer Goods – A Study with Reference to Mayiladuthurai Town

Author(s): Dr. M. Mathivanan; 

Abstract:

Recent marketing mechanism of online shopping or e-tailing is the new shopping trend of global marketing system. Online shopping refers to computer-based-shopping or E-shopping same like Internet banking or E-banking. Over that past few years, online shopping or E-tailing has increased percentage of online buyer’s in India.  We can say that E-tailing in India is ...


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Mathivanan, M., (2017). “Consumer Behavior Towards Online Shopping on Consumer Goods – A Study with Reference to Mayiladuthurai Town”. International Journal of Advanced Scientific Research & Development (IJASRD), 04 (02/I), [Special Issue – Feb’ 2017], pp. 14 – 20.

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An Investigation of Awareness of Women on Consumer Rights in the Rural Context

Author(s): Dr. C. Natarajan & Dr. P. Marishkumar; 

Abstract:

Consumers are the largest economic group of any society and they are the central point of all the activities performed by the companies. In India more than 68 per cent of the people are living in villages. The development of India depends on development of villages and that is possible only through the growth of agriculture and its allied activities. Most percentage...


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Natarajan, C., & Marishkumar, P., (2017). “An Investigation of Awareness of Women on Consumer Rights in the Rural Context”. International Journal of Advanced Scientific Research & Development (IJASRD), 04 (02/I), [Special Issue – Feb’ 2017], pp. 21 – 26.

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A Critical Study on Role of ADR in Consumer Protection India

Author(s): Krishna Bharadwaj; 

Abstract:

It has been nearly 30 years since the Consumer Protection Act was framed and passed in the Parliament. But the question is: are the objectives of the Act are realised at least to a certain extent? Or has it added to existing complex system of judiciary which has been failing in providing speedy justice through non-disposal of cases. Several reports suggest that Cons...


Cite this article as:

Bharadwaj, K., (2017). “A Critical Study on Role of ADR in Consumer Protection India”. International Journal of Advanced Scientific Research & Development (IJASRD), 04 (02/I), [Special Issue – Feb’ 2017], pp. 27 – 39.

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Brand Preference of Branded Coconut Oil Consumer in Coimbatore City – An Analytical Study

Author(s): Dr. Shanthi Rangasamy; 

Abstract:

India is the largest producer of coconut in the world with the distinction of having the highest productivity. Southern states account for more than 80 per cent of coconut production.  impact of organizational culture and employee commitment. In the present study brand preference is defined as consumers preferring a particular brand of coconut oil over other brands...


Cite this article as:

Rangasamy, S., (2017). “Brand Preference of Branded Coconut Oil Consumer in Coimbatore City – An Analytical Study”. International Journal of Advanced Scientific Research & Development (IJASRD), 04 (02/I), [Special Issue – Feb’ 2017], pp. 40 – 48.